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The Ultimate Guide to Retail Payment Gateway

When you are running a retail business, it is very important for you to choose an online payment system that gives you a total control over your money and does not bog down in delays and unpredictability. The best solution for retailers is to accept as many payment methods as possible and provide a flexible point-of-sale system in place. 

As of modern technology and the digital global economy, retailers have the option of online payment that have open a world of new revenue streams and opportunities to compete with the Goliaths of the industries. CloudBanking gives you the greatest control of the operations of your business and mitigates undue risks by providing solutions like automated recurring billing, on-demand depositing to your bank account, and integration with your accounting software like XeroQuickbooks and MYOB.  

With CloubBanking digital payment, we provide you seamless integration and built-in fraud filters that can protect your online store from scammers, allowing you to micromanage specific and special transactions when they occur. However, you need to consider payment options that can manage your business cash flow and meet your customer’s needs. 

Here are some digital payment options for Small and Medium-sized enterprises:

  • Cash payments 

Cash is the common payment method you accept in exchange of your goods and services. You do not have to worry about any subscription fee as it does not require any payment processor software. However, there are dew downsides to letting your customers pay with cash as there may occur intricacies to handling and accounting for cash transactions.  

  • Credit card and debit card payments.  

A credit card lets customers pay for goods and services by creating a debt with a card provider, whereas debit card deducts the sale amount from a customer’s bank account. Accepting credit/debit cards as a payment method is required to keep pace with customers and competitors. With more and more consumers forgoing cash entirely, allowing credit card payments means you can avoid losing out on sales when customers just don’t carry cash. Moreover, credit card payments are often deposited into your bank account soon after your sale is completed. This gives your business a real time cash flow transaction. 

  • Online virtual payments (such as CloudBanking) 

Online virtual payments let your customers pay for your goods and services through any device having an internet connection. CloudBanking makes your payment automatic and convenient by using encryption for sending payment information to protect your customers from cybercriminals. 

  • Mobile Payments  

Keying in a card number on a mobile device is becoming the norm for many online businesses. When the payment is confirmed, an emailed receipt is sent immediately. Mobile payment app is a value-added option where business can sell and buy services and products online, access cash flow reporting, manage customer accounts, and send invoices. Mobile payments are faster and easier for consumers who typically have their phones out anyway. Moreover, when customers pay with their smartphones, you can potentially receive and track customer data, including how frequently they shop with you and how much they spend, and you can engage with customers throughout the in-store journey. 

  • Email Invoicing 

Send your customers an invoice by email and get paid at the speed of a few clicks. Email invoicing gives your customer the ability to pay their bills online and receive a receipt in seconds. With a total integration solution, from online payment to customer database, it can manage data securely and save time and money. 

  • Gift cards and vouchers 

Very popular on special occasions, gift cards and vouchers can increase sales and help you promote your brand. In some states gift cards and vouchers are valid for longer periods and acceptable both instore and online, so businesses need to honour the purchase if it is within that period. They are one of a retailer’s secret weapon in building long-term, loyal customer relationships. Moreover, customers feel more comfortable spending more money with your retail store when they receive a store credit voucher.  

Why does Retail business need digital payment? 

Digital payment is becoming the new normal as online shopping industry is flourishing and business owners tend to facilitate easier and more varied payment options. Analysts predict that 95% of all retails sales by 2040 will be e-commerce transactions. 

CloudBanking is your payment gateway that functions as the bridge between your business, customers, and the card network to make online shopping experience a smooth one for all the parties involved. When a customer purchases anything using their debit or credit card, CloudBanking payment processor handles the transaction and verifies whether it is valid or not. It encrypts financial data entered via your website and provides data security. Furthermore, it offers cash flow management via accounting integration and provides a real time transaction information.   

Offering online payment options increases satisfaction by improving customer experience and saves time by accepting payments securely over their phone, website, mobile app, or through a recurring payment schedule that directly debits customer’s bank account.  

Conclusion 

When choosing payment methods, you need to think about the preference of your customer. It will make them more likely to pay on time. CloudBanking digital payment provides security on fraud protection and identity protection. These services are provided in the form of 24/7 fraud monitoring, data encryption, or HTTPS secure payment portals to maintain security in your online payment method.  

Moreover, depending on where your business is, your payment options have to be reliable on electricity or telecommunication. For example, EFTPOS uses electricity and needs access to a phone network. This payment method will be unavailable if these systems go down. On the other hand, Cloudbanking turns iPads, smartphones, or any other device with an internet connection into robust card readers and enables customers to accept online credit card payment anytime and anywhere. We offer innovative plugins and extensions, which enable you to add a powerful customer portal functionality to your business website and improve the capability to securely accept several modes of payment and process payment online. 

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